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In today’s data-driven world, Google Trends provides valuable insights into what people are searching for online. We present a spatial view of what Nigerians are searching for online. By analyzing trends in security, business, economy, food, and living conditions, in the states of Nigeria, we can uncover patterns that help policymakers, businesses, and individuals make informed decisions.
Our aim is to explore Key Google Trends data on Nigeria (updated monthly), provide Benefits of this information, give an indication to its Accuracy and reliability, share possible Practical applications of the data and provide Cautions when interpreting the data.
We update the Google Trends data every month, meaning the insights reflect searches from the previous 1 month. Here’s what recent data reveals for the month of Augfust 2025
GOOGLE TRENDS ANALYSIS REPORT – Nigeria Country Level
Generated: 2025-09-13 22:31:29
Timeframe: today 1-m
Geography: NG
TEMPORAL TRENDS:
|
|
security |
business |
food |
Economy |
living |
|
count |
32.00 |
32.00 |
32.00 |
32.00 |
32.00 |
|
mean |
24.41 |
83.25 |
70.59 |
5.56 |
21.47 |
|
std |
4.01 |
11.88 |
6.53 |
1.11 |
1.88 |
|
min |
17.00 |
59.00 |
57.00 |
4.00 |
18.00 |
|
0.25 |
22.50 |
73.50 |
66.25 |
5.00 |
20.00 |
|
0.50 |
25.00 |
88.00 |
73.50 |
6.00 |
21.00 |
|
0.75 |
27.00 |
92.00 |
75.25 |
6.00 |
23.00 |
|
max |
36.00 |
100.00 |
79.00 |
8.00 |
26.00 |
Trend of Relative Interest – National Average/Peak interest:
Peak interest:
– security: 2025-08-20 (Score: 36)
– business: 2025-08-18 (Score: 100)
– food: 2025-08-20 (Score: 79)
– Economy: 2025-09-10 (Score: 8)
– living: 2025-08-20 (Score: 26)
REGIONAL INTEREST (NIGERIAN STATES, First 10)
| Security | Business | Food | Economy | Living | |||||
| State | Interest | State | Interest | State | Interest | State | Interest | State | Interest |
| Jigawa | 26 | Kebbi | 56 | Enugu | 40 | Plateau | 4 | Abia | 14 |
| Sokoto | 26 | Jigawa | 55 | Osun | 40 | FCT | 3 | Benue | 14 |
| Taraba | 26 | Borno | 54 | Edo | 39 | Jigawa | 3 | Ebonyi | 14 |
| Bauchi | 21 | Katsina | 53 | Gombe | 39 | Kebbi | 3 | Nasarawa | 14 |
| Borno | 20 | Yobe | 49 | Ondo | 39 | Osun | 3 | Rivers | 14 |
| Adamawa | 19 | Kano | 48 | Ekiti | 38 | Taraba | 3 | Cross River | 13 |
| Gombe | 19 | Taraba | 47 | Imo | 38 | Zamfara | 3 | Edo | 13 |
| Kaduna | 18 | Adamawa | 46 | Ebonyi | 37 | Adamawa | 2 | Imo | 13 |
| Nasarawa | 18 | Sokoto | 46 | Lagos | 37 | Anambra | 2 | Anambra | 12 |
| Katsina | 17 | Bauchi | 45 | Ogun | 37 | Bauchi | 2 | Delta | 12 |
| SECURITY – STRATEGIC RECOMMENDATIONS | BUSINESS’: – STRATEGIC RECOMMENDATIONS | FOOD’: – STRATEGIC RECOMMENDATIONS | ECONOMY: – STRATEGIC RECOMMENDATIONS | LIVING- STRATEGIC RECOMMENDATIONS | |||||
| Low interest Top Regions: Jigawa, Sokoto, Taraba Recent Trend: [26, 27, 24, 20] |
High interest. Top Regions: Kebbi, Jigawa, Borno Recent Trend: [95, 93, 91, 65] |
High interest. Top Regions: Enugu, Osun, Edo Recent Trend: [75, 77, 73, 67] |
Low interest. Top Regions: Plateau, Federal Capital Territory, Jigawa Recent Trend: [8, 7, 6, 4] |
Low interest. Top Regions: Abia, Benue, Ebonyi Recent Trend: [21, 23, 21, 20] |
|||||
Benefits of Google Trends Data
Real-time Public Sentiment Analysis – Tracks what Nigerians care about most.
Early Warning System – Rising searches on security or inflation can signal emerging crises.
Business & Marketing Intelligence – Companies can adjust strategies based on consumer interests.
Policy & Research – Governments and NGOs can identify pressing issues for intervention.
Accuracy & Reliability
✔ Reflects Search Behavior, Not Events – Google Trends shows search volume, not real-world occurrences.
✔ Sample-Based – Data is normalized but may not capture offline realities.
✔ Potential Biases – Only represents internet users, excluding rural populations with limited access.
How This Data Can Be Used
🔹 Media & Journalism – Identify trending topics for news coverage.
🔹 Investors & Entrepreneurs – Spot market demands (e.g., rising interest in agribusiness).
🔹 Government & Security Agencies – Monitor public concerns on insecurity or economic policies.
🔸 Researchers – Track societal shifts over time.
ANALYSIS SUMMARY:
Final Thoughts
Google Trends offers a powerful but imperfect tool for understanding Nigeria’s evolving landscape. While it provides near-real-time insights, users must cross-check with official data for accuracy.
Next Update: This report is refreshed every month, ensuring you get the latest trends. Stay tuned for next insights!
Necessary Cautions
Not Causation – High searches for “fuel scarcity” don’t always mean a physical shortage exists.
Limited Historical Data – Google Trends only allows comparisons within a 5-year window.
Keyword Variations – Different search terms (e.g., “bandits” vs. “terrorists”) can skew insights.
Contact Leelaurels for monthly data-driven insights on Google searches Nigeria!
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