Negotiation Skills Snippet 03 – The BATNA Principle – Your Secret Weapon in Negotiation
Mastering Negotiation Skills series Snippet 03 – The BATNA Principle – Your Secret Weapon in Negotiation What’s your backup plan if the negotiation fails? In Getting to Yes, Fisher and Ury emphasize the importance of having a BATNA (Best Alternative to a Negotiated Agreement). Why BATNA matters: It gives you confidence and leverage. It helps you avoid […]